#Search Partner Network

[ follow ]
Google
AdExchanger
5 months ago
Online marketing

Google's Temporary Opt-Out; Finding Your Fans | AdExchanger

Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses. [ more ]
AdExchanger
5 months ago
Online marketing

Google's Temporary Opt-Out; Finding Your Fans | AdExchanger

Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses. [ more ]
AdExchanger
5 months ago
Online marketing

Google's Temporary Opt-Out; Finding Your Fans | AdExchanger

Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses. [ more ]
MarTech
5 months ago
Marketing

Google lets advertisers opt out of Search Partner Network amid Adalytics claims | MarTech

Google is allowing advertisers to opt out of the Search Partner Network (SPN) after reports of ads appearing on inappropriate non-Google websites.
Ads appearing alongside inappropriate content can harm a brand's reputation and waste advertising resources. [ more ]
MarTech
5 months ago
Marketing

Google lets advertisers opt out of Search Partner Network amid Adalytics claims | MarTech

Google is allowing advertisers to opt out of the Search Partner Network (SPN) after reports of ads appearing on inappropriate non-Google websites.
Ads appearing alongside inappropriate content can harm a brand's reputation and waste advertising resources. [ more ]
moreGoogle
AdExchanger
5 months ago
Marketing tech

Google Will Share Limited Search Partner Site Placement Info

Google is offering advertisers information on ad placements in response to a report on brand unsafe environments in its Search Partner Network.
Google is only providing information on whether ads were served on the specific problematic sites mentioned in the report. [ more ]
AdExchanger
5 months ago
Marketing tech

Google's Temporary Opt-Out; Finding Your Fans | AdExchanger

Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses. [ more ]
MarTech
5 months ago
Marketing tech

Google lets advertisers opt out of Search Partner Network amid Adalytics claims | MarTech

Google is allowing advertisers to opt out of the Search Partner Network (SPN) after reports of ads appearing on inappropriate non-Google websites.
Ads appearing alongside inappropriate content can harm a brand's reputation and waste advertising resources. [ more ]
AdExchanger
5 months ago
Marketing

Google's Temporary Opt-Out; Finding Your Fans | AdExchanger

Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses. [ more ]
[ Load more ]