AdExchanger
5 months agoGoogle's Temporary Opt-Out; Finding Your Fans | AdExchanger
Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses. [ more ]